Gibson, the iconic and American instrument brand, has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved guitar brands around the world. Gibson will officially open a new Gibson Garage in London in early 2024.

The Gibson Garage is the ultimate guitar experience and destination for music lovers across the globe, and the place to explore Gibson’s 130-year music history. The Gibson Garage London marks the first-ever Gibson flagship store outside of the U.S. and follows the wildly successful opening of the Gibson Garage Nashville.

Located in Historic London just off Oxford Street, the Gibson Garage London will feature 4,500 square feet of retail space. Inside the Gibson Garage, visitors can plug-in and play more than 300 electric and acoustic guitars from Gibson Custom Shop to Epiphone, explore the entire collection of MESA/Boogie amplifiers, Maestro pedals, and more.

At the Gibson Garage, music lovers will experience live performances, can design a dream Made-to-Measure guitar in the Gibson Custom Shop Murphy Lab, catch a live taping of one of the award-winning Gibson TV series, and enjoy captivating, interactive storytelling and memorabilia inside the historic space. Fans can play all things Gibson,Epiphone,Kramer,MESA/Boogie, and Maestro, try out the full line of electric and acoustic guitars, and take a piece of history home with one-of-a-kind limited edition guitars, gear and accessories, as well as exclusive apparel collaborations. Whether a seasoned professional musician, a casual guitar player, a beginner, or simply a music fan, the Gibson Garage is open to all, and will be a must-see destination in central London.