Putting on the Ritz in Ski Country

Well-heeled families are opting for services that offer convenience — even delivery and pickup of ski and snowboarding gear to your hotel room and Black Tie Ski Rentals will even swap them out on the mountain too. Kids rent free till the end of the season and private family lessons are available for about $600 a day. “Parents want to see the kids learning,” explains Sue Way, director of Children’s Programs for the Aspen Skiing Company. They also love the convenience of having the ski instructor meet you at your hotel and tailoring the experience to your family.