Talented Master Model Builders at LEGOLAND California Resort have taken brick building to the next level today unveiling a giant LEGO heart, symbolizing the love of play, to kickstart LEGO Festival – the biggest family celebration of play ever.
The San Diego-themed ‘I Heart Play’ model took 650 hours to create using more than 120,000 bricks and perfectly captures the energy of San Diego. It stars a southern California surfer girl riding a wave on the iconic shores of San Diego—all celebrating the laid back vibes of America’s finest city. The colorful model welcomes guests as they enter the Resort and is one of seven created for LEGOLAND Resorts worldwide to mark the first-ever LEGO Festival experience.
The Hearts have been built to celebrate the love of play, after recent research found that 76% of parents1 believe that kids now have less time and space to play than ever before. LEGO Festival has been created to encourage families to play together on an epic scale, inspiring creativity, confidence and learning in the lead up to World Play Day on June 11.
PJ Catalano, Master Model Builder for LEGOLAND California Resort, said: “For us, every LEGO brick holds potential. This heart is a giant reminder that play isn’t just fun; it’s where you learn to create, to problem-solve, to bring your wildest ideas to life, one brick at a time.”
From building, dancing and rocking, families who visit LEGO Festival at LEGOLAND California Resort can enjoy five different play-zones including the Music Zone, Dance Zone, Creative Zone,Chill Out Zone and Gaming Zone to take their playtime to the next level.