All of us want the same thing from family travel – a vacation and memories

All of us want the same thing from family travel – a vacation and memories

Wherever you go this summer, all of us want the same thing: The chance to relax and make happy memories, Vacation memories, families say, not only last a lifetime but are among the most important they have, helping them to get through the tough times. Just thinking about the vacation ahead can put the fun back in everyday life, Disney Consumer Insight Team’s Amy Foster told the attendees at the First TMS Family Travel Summit in Orlando. “Fun is not frivolous,” she said. “Fun is precious.”

Videos from the First TMS Family Travel Summit weekend

The First Family Travel Summit: family travel is big and getting bigger

This first-ever summit brought together national travel media with top marketers to brainstorm how we could work together to improve and de-stress the family travel experience. “It’s nice to see both sides of the table share the same concerns,” observed Laura Parquette, from Vail Resorts.