On April 14, Gothenburg, Sweden’s second city, will unveil its newest attraction –  World of Volvo – an experience center designed to immerse visitors in the rich history, innovative spirit, and cultural significance of Volvo.

Located in central Gothenburg’s new event district, is a one-of-a-kind experience hub with a unique Scandinavian architecture covering 22,000 m2.

As a joint venture between Volvo Cars and Volvo Group, World of Volvo aims to be a premier destination and meeting place and the five-story building hosts a mix of temporary and permanent exhibitions, cultural events, talks, conferences and delicious Nordic cuisine.

The centerpiece of World of Volvo is the 4,500 m² exhibition space, carefully designed to showcase Volvo’s innovations and commitment to “omtanke”, emphasizing consideration and care for people. Visitors embark on a journey through time, exploring Volvo’s iconic vehicles, real-life stories and interactive experiences that highlight the brand’s impact on everyday life and society.