The Museum of Ice Cream (MOIC), is gearing up to celebrate National Ice Cream Day on Sunday, July 16, 2023 in the most delightful way possible. Joining forces with sweet treat purveyors like Friendly’s, Dove Ice Cream and Ida’s Artisan Ice Cream, MOIC has planned global experiences in New York, Chicago, Austin, and Singapore, inviting everyone to indulge in a delectable day of frozen treats, entertainment, and pure joy for ice cream lovers of all ages. 

Since its inception in 2016, MOIC has been the foremost authority on all things ice cream, spreading joy and happiness while also igniting an entire experiential industry. It’s only fitting then that MOIC commemorates National Ice Cream Day in the biggest way possible, honoring the beloved frozen dessert.  From children to adults, ice cream enthusiasts of all ages are welcome to join the weekend-long festivities across all four locations. 

  • New York | July 15-16
    • Location: Hudson Yards Public Square and Gardens (11th Avenue, Hudson Boulevard)
    • Time: 11 AM – 6:00 PM EST
    • Activities: Sponsored by Friendly’s, MOIC will bring its iconic sprinkle pool to the West Side’s most popular gathering place, Hudson Yards Public Square and Gardens. Attendees can expect to enjoy a jump in the biodegradable sprinkles, as well as a range of free ice cream offerings, like the beloved Original Fudge, Chocolate Fudge, and Cookies ‘n Cream!
  • Chicago | July 16
    • Location: Pioneer Court (401 N Michigan Ave.)
    • Time: 11 AM – 5:30 PM CST
    • Activities: MOIC partnered with Ida’s Artisan Ice Cream, Dove Ice Cream, and CIM Group to bring a pop-up sprinkle pool to Pioneer Court. Guests can expect to satisfy their sweet tooth with offerings like Dove ice cream chocolate bars and artisanal flavors from Ida. 
  • Austin | July 15-16
    • Location: South Congress Ave (901 S Congress Ave)
    • Time: 10 AM – 6 PM CST
    • Activities: To kick off MOIC’s Ice Cream Truck Austin’s summer residency, it will set up on Austin’s South Congress Ave to serve up smiles with free ice cream. After National Ice Cream Day, the truck will be stationed on South Congress Ave every weekend until the end of summer for guests to purchase ice cream.
  • Singapore | July 15-16
    • Location: Plaza Singapura (68 Orchard Rd.)
    • Time: 2 PM – 6 PM SGT
    • Activities: Supported by the Singapore Tourism Board, MOIC is bringing Asia’s largest sprinkle pool to Plaza Singapura. Guests can take a sweet dip and enjoy scoops of ice cream at the sprinkle pool at Plaza Singapura.