Universal invites guests to defy gravity with a variety of all-new immersive experiences and exclusive merchandise inspired by Wicked, Universal Pictures’ highly-anticipated film, in theaters November 22.
The engaging Wicked experiences will differ at each of the destinations but are both designed to capture the imagination and spirit of the breathtaking world of Wicked, allowing guests to express their fandom through fashion and accessories, while stepping into the story for the first time ever.
Starting in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience – housed in the former location of the UNIVRS store and adjacent retail locations steps away from the front gate – where they will have the unique opportunity to step into the fantastical Land of Oz. This exclusive, one-of-a-kind experience will whisk guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City. Fanciful costumes and props created by the designers from the film will also be on display as guests become immersed in spectacular scenic and theming that will recreate some of the most memorable moments of the film.
Also beginning in late October, Universal Studios Hollywood will transform its popular Feature Presentation store within the theme park, and UNIVRS store at Universal CityWalk Hollywood into memorable Wicked experiences. Feature Presentation will showcase props from the film, an exciting photo op will debut within the theme park and, later in tandem with the film opening, costumes will be displayed within the Universal Cinema, an AMC Theatre, at Universal CityWalk.