Here’s a chance to learn about how not all urchins are created equal.

The only event of its kind, the Mendocino Coast Purple Urchin Festival is happening June 7 – 16, and includes a series of tours, lectures, tastings and other events such as the “Open House at the Urchin Ranch” on June 15 from 11 a.m. to 3 p.m., where visitors will learn about purple urchin harvesting and aquaculture; see a photo and video installation; and taste both wild and farmed urchin.

Visit for the complete festival schedule.

Stay just steps away from the Mendocino Coast at the Noyo Harbor Inn, a 15-room luxury property with views of the harbor and sea. For the festival, Inn is offering guests a “buy two weekend nights and stay a third night free” lodging deal. The property is also featuring Uni Shooters (locally sourced urchin) as a special at its on-site HarborView Bistro & Bar. Visitors are invited to pair this mild-flavored sea delicacy with a specially designed “Smoke on the Water” cocktail, which is a Basil Hayden Subtle Smoke Old Fashioned infused with Nori and garnished with a Nori wrap. Use the code “Urchin” to receive a third night free. 

To book this deal, visit the inn’s Urchin Lodging Deal page or the Special Offers link at Or call (707) 961-8000. Eligible nights are Thursday, June 6 through Sunday, June 16 (checking out June 17).