Nordica, a leading ski equipment producer, in partnership with SOS Outreach and Christy Sports, has released of the limited-edition Nordica Unleashed Outreach Ski.
Only 50 pairs have been produced and are now available through Christy Sports. Every dollar of the $1,000 price tag will go to raising $50,000 for SOS Outreach. The collaboration between SOS Outreach, Christy Sports, and Nordica started in 2022 with the goal of enabling a cohort of four young women from around the country — Heidy Hernández and Veronica Saint Jane, SOS Outreach alumnae, and Frida Quintero and Delaney Muro, currently SOS program participants — to design a custom ski and bring it to market.
The program gave the women the opportunity to learn about and contribute to the end-to-end commercial process of creating a product and bringing it to market. By telling their story and promoting the custom ski, the program will generate funds for SOS Outreach to continue its mission of supporting underrepresented youth by stepping outside together.