This Small-Town Massachusetts Deli Is Winning Over Shoppers With Huge Subs And Homemade Sausages

A butcher counter here holds the title of Oldest Retailer of Certified Angus Beef. That alone got my attention.

Then I learned the same shop makes its own sausage in sweet, hot, chorizo, and bratwurst.

The sandwiches are a whole other story. They’re piled high with Boar’s Head meats and cheeses.

One cold option, The Downtown, stacks honey baked ham, turkey breast, and Swiss with honey mustard.

I appreciate a deli that still feels like a neighborhood market. Staff often call customers by name instead of a number.

That kind of warmth is getting rare in Massachusetts and everywhere else.

Thursdays bring homemade porketta, an Italian spiced pork sandwich. I can’t imagine skipping that if my timing lined up.

So what else is hiding behind that counter?

A Family Market That Has Been Feeding Neighbors Since 1960

Sixty-plus years is a long run for any small business. Holliston Superette opened in 1960, founded by Arthur and Nellie Guidi.

Their goal was simple and smart. They wanted personalized service paired with high-quality food.

That idea clearly stuck around. Chris Leoncini took over the Superette in 2008 and kept the same spirit alive.

Today the shop is still called a mom-and-pop small market. It’s also described as a beloved community fixture, which says plenty about its place in town.

I love that the original mission still shows up in daily details. Staff often greet customers by name rather than shouting out a ticket number.

Leoncini puts a big focus on keeping customers happy. That sounds basic, but plenty of stores forget it once they get busy.

The Superette mixes deli, butcher shop, and grocery under one roof. So you can grab lunch, dinner, and tomorrow’s coffee in a single trip.

Massachusetts has no shortage of chain supermarkets. Still, a place that has stuck to its roots for decades feels refreshing.

Think of it as a market with a memory. And that memory includes a lot of really good sandwiches.

Your Lunch Plans Just Got A Lot Taller

Piled high is the official promise here, and the menu backs it up. Many of the deli’s sandwiches feature Boar’s Head premium meats and cheeses, with additional options including homemade salads and vegetarian fillings.

The cold lineup covers all the classics. Roast beef, Oven Gold turkey, Italian cold cuts, and corned beef with Swiss are all on the board.

Prosciutto and provolone is there for the fancy mood. A BLT, chicken salad, tuna salad, egg salad, and seafood salad round things out.

Vegetarians aren’t left staring at the bread basket either. There are vegetarian options on the menu too.

Then come the specialty sandwiches. The Dill-icious Turkey sounds like a pun with flavor to match.

Roast Beef Boursin brings creamy, herby cheese into the picture. The Downtown layers honey baked ham, turkey breast, and Swiss with lettuce, tomato, and honey mustard.

I’d probably start with The Downtown on my first try. Sweet ham plus honey mustard is a pretty safe bet.

Here’s a tip for big appetites. Order with an empty stomach, or plan to split with a friend.

Either way, napkins are not optional.

Hot Subs And A Thursday Treat Worth Planning Around

Cold cuts are great, but some days call for something warm and messy. The hot sandwich menu answers that call loudly.

Meatball and cheese is the comfort pick. Chicken Parmesan follows close behind for anyone craving crispy, saucy goodness.

Pastrami and cheese brings a salty, smoky kick. Meatloaf Parmesan feels like Sunday dinner squeezed onto a roll.

Barbecue pulled pork also makes the list. That gives you a sweet and tangy option when Italian flavors aren’t your mood.

Now for the calendar alert. Thursday is porketta day at the Superette.

Porketta is a homemade Italian spiced pork sandwich. It only shows up once a week, so timing matters.

I’d honestly rearrange my errands to land there on a Thursday. Weekly specials have a funny way of becoming habits.

Daily paninis add even more choices. Grilled cheese and tuna melts have both appeared on the specials board.

So the hot side isn’t an afterthought. It’s a full menu that could keep you busy for weeks.

Sausage Made In-House Changes Your Grill Game

Sweet, hot, chorizo, and bratwurst. That’s the homemade sausage lineup, and it covers a lot of flavor ground.

Sweet Italian is the easygoing crowd-pleaser. Hot Italian brings some heat for people who like a little sweat with dinner.

Chorizo adds bold spice. Bratwurst gives you that classic cookout feel without leaving New England.

Having four styles made in the shop opens up a lot of dinner ideas. You could mix links for a grill night and let everyone pick favorites.

The deli also turns sausage into a ready meal. Sausage, peppers, and onions shows up as a hot lunch special.

That’s a smart move for busy days. You get the homemade flavor without touching a pan.

I appreciate shops that still make basics like sausage by hand. It’s one of those details big stores rarely bother with.

Planning a summer cookout in Massachusetts? Grabbing a few kinds here sounds like an easy win.

Just be ready for friends asking where you got them.

The Butcher Counter Carries A Pretty Big Bragging Right

Oldest Retailer of Certified Angus Beef is quite a title to hang over a meat case. The Superette’s traditional butcher shop holds that recognition.

Custom cuts are the name of the game. You’ll find ground chuck, ground round, ground pork, and stew beef for everyday cooking.

Steak lovers get serious options. Rib eye delmonico, New York sirloin strip, sirloin tips, short cut rump steak, and beef tenderloin are all available.

Poultry and pork get plenty of love too. Whole chickens, rosemary garlic half chickens, boneless pork chops, ribs, and pork tenderloin fill out the case.

The marinated meats are a shortcut I can get behind. Chicken and steak tips come in flavors like Butcher Bill’s Lemon-Garlic, Teriyaki, and Korean BBQ.

All-American, Barbecue, and Italian round out the choices. That’s dinner mostly solved before you even reach the car.

Steak tips are a New England favorite, so this matters. Picking a marinade might be the hardest decision of your week.

A butcher who cuts to order is worth knowing. Ask questions, and let the pros guide you.

Somebody Already Did The Cooking For You

Weeknights can be rough. Superette’s Chef Creations offer convenient dinner options, including stuffed chicken and prepared cuts of meat that still need to be cooked.

Flank Steak Florentine is one standout. Cheddar Bacon Burgers and Shaved Steak are also part of the lineup.

The shop requests 24 hours’ notice for shaved steak, while stuffed chicken should be ordered ahead. A little planning gets you a dinner that looks fancy.

The stuffed chicken choices sound especially fun. Tomato, basil, and mozzarella is one version.

Sausage stuffing offers a heartier route. Blue cheese, spinach, and bacon goes bold.

Calling ahead is recommended for the stuffed chicken too. That way your pick is ready when you arrive.

Seasonal kabobs show up as well. They’re an easy grab for backyard grilling.

Hot dinner specials also appear regularly. Daily lunch specials have included meatloaf dinners and soups like chili con carne.

Chicken noodle and cream of broccoli soup have made appearances too. On a cold day, that’s hard to argue with.

I like that this place thinks about the whole day. Lunch, dinner, and the in-between are all covered.

Morning Coffee, Irish Bread, And A Full Grocery Run

Breakfast starts early here. The store opens at 7:30 on Sundays and 8 every other day.

Coffee and breakfast items help get the day rolling. Scones and Irish bread are on hand for anyone with a morning sweet tooth.

Irish bread at a corner market just feels right in Massachusetts. Pair a slice with coffee, and your errand becomes a small treat.

The shop goes beyond the deli counter, too. Fresh produce and fruit are sold alongside a pasta section.

That mix makes quick dinners easy. Grab pasta, some homemade sausage, and a few vegetables, and you’re set.

The deli case carries specialty cheeses like Irish cheddar. There’s also a slow-roasted Brown Sugar and Spice Delight ham.

Framingham Bakery pizza sheets are part of the offerings as well. That’s a handy option for feeding a hungry group.

I appreciate a store that saves a second stop. Fewer trips means more time to eat what you bought.

It’s small, but it’s stocked with purpose.

Feeding A Crowd Gets Way Less Stressful

Party planning can turn anyone into a nervous wreck. The full catering menu at Holliston Superette takes a lot of that pressure off.

Platters lead the way. Options include deli, wrap, antipasto, Italian deli, international cheese, garnish, and fruit.

The Mile High Sandwich platter is the one that catches my eye. With a name like that, it’s clearly not shy.

Finger sandwiches work nicely for showers and lighter gatherings. They’re easy to grab and easy to love.

Hot trays are on the menu too. Lasagna comes in meat or vegetable versions.

Deep dish quiche brings a brunch vibe. Macaroni and cheese and macaroni and beef handle the comfort food department.

Garden salads add some green to the table. Framingham Bakery pizza sheets can feed a crowd fast.

Graduations, office lunches, and game days all fit this menu. You could build a whole spread without turning on your oven.

My advice is to order early for big events. Then relax and take the credit when guests go back for seconds.

Finding It Is Easy, Leaving Empty-Handed Is Not

Getting there is the simple part. You’ll find the shop at 777 Washington St, Holliston, MA 01746.

Parking won’t ruin your mood. Spots are available on the street and in a lot behind the store.

The Superette is open seven days a week. Monday through Saturday runs 8 a.m. to 8 p.m.

Sunday hours are 7:30 a.m. to 7 p.m. That early Sunday start is great for a breakfast run.

Keep in mind this is a market, not a sit-down restaurant. Plan on taking your sandwich home, to work, or to a nearby park.

Thursdays deserve a star on your calendar thanks to porketta. Call ahead for stuffed chicken and give 24 hours for Chef Creations.

Massachusetts has plenty of delis, but few carry this much history. A place that has fed its town since 1960 earns a visit.

I’d go for a sub and leave with steak tips, sausage, and Irish bread. Honestly, that sounds like a successful day.